perfectly ripe is perfectly wrong
It's all very well buying organic, but when I insist that my Woolworths veggies must be unblemished works of perfection, things have gone too far. My demands are already making life hard for commercial farmers, but the quest for the perfect carrot pushes small farmers completely out of the picture.
According to an article in today's Cape Argus [requires subscription], small farmers can't compete with large commercial operations in supplying stores like Woolworths, which stipulate cold chain requirements that require huge capital outlays, ostensibly to bring me "perfectly ripe" food. But really, the need to keep food in perfectly moderated conditions across the supply chain is because of the time and distance required for transport, and my insistence on ignoring seasonal variations in supply. And the transport distance is increased partly because Woolworths uses a central distribution warehouse, adding a step in the supply chain, and partly because large commercial farmers - in trying to meet the retailer's exacting standards - must have several farms so that they can pick from the right crop at the right time.
Australian wine farmers also add transport distance in the search for the perfect grape. The modern Australian wine industry (I was once told during a wine tasting at a South African estate) tries to maintain consistent taste from year to year by pulling in grapes from all over the country, and mixing them to create the desired blend.
I don't know when it stopped being OK to have an overripe apple or wine that changed from one harvest to the next, but this is bananas. In order to make my life sanitized and Woolworth's job easier, we are adding to carbon emissions and bruising small-scale agriculture. Stop the madness!
Update on 20 May 2008:
Twenty billion dollars is the value of perishable goods that actually do perish before they reach the consumer in the US. That's around 10% of the nation's total, mostly going to waste. According to an article in the 17 May edition of the Economist, part of the reason is the distances the food has to travel, but another significant reason is the huge displays and wide selection of produce in the stores. Greater choice means more products on the shelves that don't sell quickly. The article mentions the case of retail chain Stop and Shop, which reduced displays of fresh produce by a fifth, reducing spoilage (or 'shrink') by a third.
Now, it's difficult to pin down exactly what is meant by food that has 'gone off'. A large amount of 'off' food is perfectly edible, and can be day-old baked goods or fruit that is slightly bruised. But if it can't be sold, it doesn't have to be dumped. In North America, some of this gets distributed to an extensive network of food banks that give it to needy families. My aunt used to volunteer at a food bank in Ontario, and there were so many 'stale' donuts sometimes that they didn't all get taken by the hungry masses, so we used to eat them ourselves.
My point is that spoiled food is often just food that doesn't meet our increasingly picky tastes, and stores like Woolworths should encourage the establishment of a wider network of food banks in South Africa. There are small groups, and some individuals collecting from stores for soup kitchens, but I don't see why we couldn't have more coordinated efforts to make better use of 'spoiled' food.