Most technological innovations that aim to reduce carbon emissions do it either by switching to renewable energy sources (Strategy One), or by increasing the energy efficiency of the technology (Strategy Two). A third strategy is to eliminate or reduce the use of the technology altogether.
So, for example: to reduce emissions from lighting, you could install photovoltaic panels (Strategy One), switch to LED lights (Strategy Two), or design a house to provide more natural light (Strategy Three). Or for transport: switch to an electric motor and charge the batteries using green energy (Strategy One), reduce the weight of the car and use a more efficient propulsion system (Strategy Two), or make it easier to walk or cycle by providing safe and convenient routes for pedestrians and cyclists (Strategy Three).
In most cases, the third strategy is the most effective at reducing emissions, but also the most difficult to achieve. This is partly because it often requires coordinated planning on a level that is rarely achieved. In the transport case, urban planners, transport engineers and others need to put their heads together, and in the lighting case architects and building engineers need to do the same. Just as difficult is the behaviour change that is required by the users - people who need to travel, or people who buy and occupy buildings. There is immense resistance to change, and some would argue that inducing change in a certain direction can have unintended consequences, or not be effective at all. (Think of ethanol from corn, encouraged by subsidies in the US.)
Here's an idea for Strategy Three that, for all I know, could have some unintended consequence; but what I like about it is its simplicity and ease of implementation. The SmartSwitch is like having someone tell you not to turn on the lights unneccessarily:
SmartSwitch doesn't restrict the user from turning on a light, but rather it passively encourages behavior change. SmartSwitches can be programmed to respond to either personal or communal electrical usage. In a home wired with SmartSwitches, lights can become harder to turn on during hours of peak demand. The switches can also be customized to reflect household-specific energy conservation goals.